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Top 9 Website Quality Assurance Checklist for Web Developers

Are you a web developer?

Given a chance, every Tom, Dick and Harry is into website development today.  So, in this fast moving world of technology, how do you stay unique and hit the consumer eye?

Folks, the key to your customer’s heart is nothing but “quality”.   No matter what sophistication you apply to your website, quality is the only factor that drives your business, towards its goal of customer acquisition.

Your website is the online window that presents your business to the people in the real world. Each and every single entity on your website starting from the site’s color, design, functionality that includes ease of navigation and even the content to the loading time, actually matters.

How can you ensure that these components have been organized accurately and with utmost precision? A proper analysis and testing of the functionalities is an inevitable part of the project development cycle, which is where the quality assurance team comes into the scenario.

Working hand-in-hand with the quality assurance team, at each and every phase of the website development will ensure that it is bug free and together, you can devise a strategy to exhibit uniqueness and professionalism in what you do.

Quality Assurance Checklist for Web Developer:

How can you be Impeccable?

1. Open and ready to approach attitude

If you are working as a team, then the first and foremost step is communication, which needs to be crystal clear. It is necessary that you explain each and every module to your team members without leaving any space for doubts in their minds.

Remember, that it is each of their individual efforts that will churn out the desired final output. Make sure the design is clear to your team members.

You might have provided a paper presentation of what you expect of them to do for you. But that is not all! Communicate with them about your plans, and also ask for their valuable suggestions and opinions to bring in innovation and maintain uniqueness throughout. Contemplation and brainstorming generates better ideas when it comes to teamwork.

Regular meetings and exchange of thoughts can have wonderful results

2. Perfection in Design

This is where you need to view things from your client’s perspective and how they want the business to appear to their potential customers. Website is the platform which provides the mirror image of their product to the target audience out there.

Bring uniqueness to your design; simultaneously ensure that you do not break the client’s design concepts and specifications to yield the expected results.

3. Content Management with High Standards

There is no change to the good old saying “Content is King” and will always continue to rule the online world of marketing. Curating a content that is fresh, interactive, readable and easily understandable will open the doors to your customer’s heart.

Studies and surveys show that crawlers tend to stay on a site for hardly a few seconds of which the time they dedicate to reading the content is even lesser than that. An article on HubSpot tracks how 55% of visitors spend fewer than 15 seconds on your website and this proves what we have already discussed with regard to your content presentation.

We do not recommend copy-paste technique for your website’s content as it needs to be unique and without blunders.

“Let us discuss some points which will help us to have a website  with  Zero Probability of Errors”.

4. Creativity with common sense

Appearance of your website is like a litmus test that determines whether your website has the powers to appease the crowd out there. So you need to make it attractive and not flashy at the same time.

“Remember that first impression is always the best impression!”

• Wise usage of space
• Leave enough white space for your content to breathe
• Avoid irrelevant images
• Poor readability
• Avoid contrasting colours  & inappropriate font size
• Avoid Broken links & Validation errors
• Cross Browser compatibility
• Don’t forget to change your Email ID from the Site
• The Copyright year should be the year when the website is launched

5. Content is the King

Your website is the platform that takes your business to a global audience. Remember it is not just the local people that will come to you, but a wide range of people from different parts of the world will visit you. Be ready to face them and appease them.

The kind of content that you curate and the way you present it, indeed matters when you have a larger audience to appease, with the rat race growing fiercer, the each passing day.

When you are already spending time and money on curating exquisite content for your website, there needs to be a quality check on the content to assure it is in synch with the audience interest, with no compromise on its quality and uniqueness.

These are some of the common content writing practices that you need to get rid of at the earliest, for better results:

• Avoid Spelling and grammatical mistakes
• Provide space between words
• Spacing after punctuation is necessary
• Start a sentence with capital letter
• Check if there is any discrepancy in the content
• Unorganized content layout
• Check the caption. Do not place full stops between your captions.

 6. Functionality is our watch word

Consider that you recently got a beautiful mansion. But you are not able to lock the doors. You have spent all your hard earned money on building a mansion that is open to all. What use is that? The same is the case with your website. You were striving really hard to build a website that is perfectly splendid, but does not function as per the client specifications.

How do you expect your client to garner customer attention or generate leads with such a website? All in vain! Now stop worrying!

Here are some tips to help you with your efforts in website development and its functionality process:

• Ensure a proper navigation
• Avoid communication errors-Newsletter subscription, Contact information etc
• Provide a comment section to login or register before the user starts filling the application
• Check if all the links are functional
• Double check E-commerce site functionalities

7. E-commerce Functionality

E-commerce websites are your online stores where people make their purchases with just a click on the mouse or with a tap on their Smartphones. You need to constantly stay updated and come up with innovative ideas that feed their soul.

Creating an impression is directly proportional to the number of online users of your website. A blog published by kissmetrics with an awesome infographics gives a deeper insight into what customers are looking for on an E-commerce website.

• Reduce the Loading Time
• Provision for user to Delete an Add, Order etc
• Provision to log in & log out
• Proper Transaction calculations
• Error in sending mails

Remember you are not alone in your trail, there are others waiting to trap the prey and they are also well-focused as you are. Even an increased loading time can repel your customers.

There are certain programming standards that you need to start following today to reduce the loading time to nil or minimum.

Some of them are mentioned below:

• Remove Broken links
• Focus on Content Area
• Optimize Images
• Optimize Large Files
• Use Clean CSS
• Optimize PHP Codes

8. E-Mail

A lot of things can happen over just one mail. It can range from just providing valuable information to huge business transactions. So, make sure that mail sending never fails. And also don’t forget to validate E-mail ID.

 9. Call to Action (CTA)

A CTA is the link between the regular content that your potential customer is interested in, and a page with a more high-value offer on it (the landing page) that is relevant and interesting enough to persuade your visitor to complete a short form.

CTA is one of the proven strategies to seek user attention and this is why we recommend it. First of all make sure that it works. Your CTA should really POP OUT. The message in your CTA should be precise and to the point. The sooner you get to the point, the better your click through rate will be.

If it could have a contrasting color from the color scheme of the webpage, while still fitting in with the overall design, it’d be more effective.

Christian Vasile, blogger with iPaper in his blog on How to create the best Call-To-Action provides a detailed idea of the strategies that you can implement while designing CTA’s.

Perfection is a lot of little things done right!

Now, that we are done with the basic blocks of website building, let us take a deeper glide across the other relevant factors that needs immediate attention.

Even if you have done n-1 points perfect, the n^th error is what you will have to pay the price for!

• Provide standard validation messages
• Provide style and color combinations for confirmation mails similar to the site
• Include Company Logo
• Provide Company name in the address Page
• Cross Browser Compatibility
• Customize 404 Error Page
• Don’t miss out to highlight all the links and buttons

These are some of the very simple, yet ignored website quality assurance checklist that people forget to implement in their website development process and are scanning thoroughly to identify the pitfalls that fails their business.

And last but not the least make your website user friendly!

You can refer some of the below specified links on quality assurance in web development, as these contain detailed information on developing flawless and unique websites, quite easily within the specified time frame:

For, further information with regard to quality assurance in web development, you can mail to us or drop in your queries at Here  and we will contact you. Dynamic Experts is a Web Development Company offering a wide range of website development services in Pakistan.