Social Media Marketing to Thrive Your Business
20 Aug 2019
Social Media Marketing to Thrive Your Business
Most of the small businesses are confused while selecting the best marketing strategy. There are several online marketing options available including SEO, paid advertising, influence marketing and many more.
However, if your budget is small, then you need to invest your money on cost-effective marketing strategies which will provide you with the best results.
Social media marketing is one of the most cost-effective methods which are used by most of the brands to increase their sales and revenue.
In a recent survey, it was found that more than 90 percent of digital marketers use social media marketing to increase their brand exposure.
Here are some of the reasons to shift toward Social Media Marketing:
1. Social Media is holding a large chunk of potential Customers.
One of the important reasons to market your product through social media is that your potential clients are spending most of their time on social media platforms.
more than 2.62 billion people were on social media in the year 2018, and these numbers are going to increase in the upcoming years.
With so many people using social media every day, it’s never been so crucial for small as well as big businesses utilize this opportunity to reach to their online users.
If you are not on the social media networks, you could be missing out a chance to get new leads and sales for your business.
2. Social Media happens to help you engage more Customers.
Most of the users like to follow and interact with their favorite brands through social media.
In fact, more than 90 percent of online users use social media platforms to communicate with a brand or business.
The reason why the consumers are more engaged and respond to a brand’s message because social media allows seeing the different side of the brand by making the process of communication easy.
It also helps in making a real connection with your customers and clients rather than just sending messages.
The content businesses publish on their social media feeds show their personality and brand’s voice.
3. Social Media signals help to boost up the traffic.
One of the significant advantages of social media marketing is that it helps in cutting the unnecessary marketing costs without compromising with the results.
To get the most out of social media, you have to invest your time and effort in creating quality content.
The more quality and engaging content you post on different social media platforms, the more chances you would get to convert a potential customer.
4. Social Media Marketing can be cost-effective
One of the major advantages of social media marketing is that it helps in cutting the unnecessary marketing costs without compromising with the results. SMM can be cost-effective if executed with proper plans and the right approach.
In order to get the most out of social media, you have to invest your time and effort in creating quality content.
According to Hubspot, there has been an increase of 57 percent in the content consumption on Facebook in the last two years.
Depending on your budget you can also run paid advertisements on social media platforms like Facebook, Instagram, Twitter, and others.
If you want to get in-depth knowledge of social media marketing, then take up a Digital Marketing Course, which will help you to implement the latest marketing strategies for your online business.
5. SMM can positively impact your Search Rankings.
It’s vital for every business to have a strong social media presence. It not only helps to get free traffic but also increases your search engine rankings as well.
An excellent social engagement act as a signal to the search engine bots that your business is trustworthy, credible and essential for users.
Along with improving the website’s search engine ranking, it also helps in getting your social media profile on the first search results page when a user looks for your brand.
