10 SEO Tips and Tricks for Higher SEO Rankings In 2020
10 Oct 2020
10 SEO Tips and Tricks for Higher SEO Rankings In 2020
1. Figure Out Your Target Keywords
Having a good understanding of your target keywords is the perfect foundation of your SEO campaigns. These keywords are terms related to your business. They may include mentions of your product and services and your brand terms. If you are still unsure about the keywords to target with your SEO campaigns, you can use Google’s Keyword Planner or Keyword Tool.
2. Create a Blog
77% of Internet users read website blogs regularly. If you own a business website, you must think how to start a blog that allows you to connect better with your target audience. That is not possible with other channels like social media. By providing relevant, fresh and updated content on a blog, you can give your target audience all the information they need about your brand and comprehensively solve any problems they have.
High-quality blog posts also get noticed by the search engines, especially when they are shared or linked to by other people. This can help you reach even more people.
3. Claim a Featured Snippets Position
If you run a question-based search on Google right now, there is a high chance that the first thing you’ll see, is a featured answer in a box that comes before the other search results. You can try it with “web design topics” right now. That box and the content in it is a featured snippet.
A study showed that landing a single featured snippet position can increase the average click-through rate to a website by more than 100%. How can you claim a featured snippets position?
You can use tools like SEMrush to find keywords you rank for that have featured snippets. If you are already in the top five positions on page one of the search result for the term, shake up your content with the tips above, and your content will become one of the featured snippets with time.
4. Optimize Your Titles for SEO
The headings in your posts are not just there to break up the content. They can improve your rankings if adequately optimized.
5. Post In-Depth Content
Longer posts rank higher on Google, and for logical reasons. Quality in-depth pieces generally contain all the information on a subject matter or come pretty close. It is not a surprise, therefore, that the top-ranking pages on Google for many search terms have an average of 1,890 words. Google loves it when users can get all the answers they need from a single page. So, spend time to create more in-depth content for every page you publish or blog post you write.
6. Practice Internal Linking
Google understands a website by using bots to analyze a homepage and then gradually move to other links connected to it. So, the homepage shares its link juice with the other pages on the website and allows Google to discover new pages faster.
This is why you should interlink posts on your website. Adding a link to an old post in a new one not helps readers to discover more content on your site but also makes it easy for Google to crawl your new content quickly.
7. Incorporate Outbound Links
When writing a post, include links to other websites that can improve the reading experience and validate some of the points you have made. Google likes it when you are linking to high-value resources as it shows you are looking to help the reader even further. However, it is important to ensure that you are linking out to sites that are relevant to your post. Google penalizes websites that engage in commercial or inorganic link-building.
8. Write Meta Descriptions
A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. Although meta descriptions are not analyzed when calculating the rank of a website, they affect a website’s click-through rates (CTR). Interestingly, CTR is a ranking factor. You can write your meta descriptions before publishing a post. If your website is WordPress based, Yoast SEO does an excellent job of helping you write meta descriptions. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary. For better results with your meta description, you should:
9. Optimize Your Images
Your SEO campaign shouldn’t ignore images. Ensure that all your images are correctly optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to the post. Google images account for 10% of all Google traffic. That represents a considerable number of users you cannot afford to ignore. To optimize all images properly, you should:
10. Change Your URL Structure
If your blog URL is such that the date of the post is highlighted, you need to ensure that the URL structure reflects any future updates. This is the only way your updates can get picked up by Google while the overall content remains relevant.
Some people elect to hide the date of posts to keep them evergreen. This may be counterproductive as both the web users and Google love to know if a post is current and relevant today. If there are similar posts to yours with a recent date highlighted, they will most likely rank higher.
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